Web Development · WordPress · SEO

Websites & web apps that businesses actually rely on.

I run the website and membership system for a 2,500-member organization — and bring that same reliability to every project. Over 15 years building fast, search-ready sites.

Available for freelance New Jersey / Remote
This very page — measured live
0ms
to interactive Hand-coded & minified — zero page-builder bloat.
lets map
L letsmap.me
LetsMap — a track record for your decisions
Page 1 Google result for “lets map”
All systems operational
Members served
2,500+
On Google
Page 1
Reply time
<1 day
Experience
15+ yrs
About
Yitzy, freelance web developer and SEO specialist in New Jersey
YitzyNJ / Remote

A dependable partner for fast, reliable websites.

I'm a full-time web developer based in New Jersey, working remotely. Day to day, I also run the website and back-end systems for a membership organization — the same care I bring to every client build.

I hand-code responsive, fast sites — no drag-and-drop builders — and handle the SEO and performance that keep them easy to find.

What I do

Services
01

Web Development

Custom, fast, SEO-ready sites — hand-coded and tailored to your brand, never an off-the-shelf template.

02

WordPress & CMS

Custom themes, plugins, and migrations — content systems you can actually manage, without the page-builder overhead.

03

SEO Optimization

Technical SEO, page speed, and content strategy that get you found and keep you ranking — proven on my own projects.

04

Maintenance

Optional care plans, billed monthly — updates, backups, security, and site checks that keep your site sharp long after launch, on hosting you own.

Capabilities

Full-stack range, built on real work.

Front-EndSemantic HTML, modern CSS, and JavaScript for responsive, accessible, fast interfaces.
Back-End & PHPPHP & MySQL apps, authentication, dashboards, and custom back-end systems.
WordPress & CMSThemes, plugins, migrations, and content systems clients can actually manage.
SEO & PerformanceTechnical SEO, Core Web Vitals, and page-speed work that moves rankings.

Stack & tools

HTMLCSSJavaScript PHPMySQLWordPress MemberPressStripeREST & APIs MigrationsSSEBootstrap Hosting SetupGitTechnical SEO

Selected work

2024 — 2026
01 — Web App / SEO

LetsMap

A decision-tracking web app I built from scratch — log what you expect, record what actually happens, and watch your track record build over time. Front-end, back-end, and the technical SEO that's taken it as high as #1 on Google for “lets map” — a search with over a billion results.

Full-StackWeb AppSEO
Visit letsmap.me
02 — Web / Membership

OJNA

The redesigned site and membership platform for a nonprofit association — member registration, Stripe payments, access controls, custom functionality, and the back-end that keeps it running smoothly for thousands of members.

Web DevelopmentMembershipNonprofit
Visit ojna.org
How I work

From idea to launch.

01

Discover

We talk goals, audience, and scope so the build solves the right problem from day one.

02

Design & Build

Hand-coded, responsive, SEO-ready pages designed around your brand and your customers.

03

Launch

Testing, optimization, and a smooth go-live onto reliable hosting — set up in your name, so you fully own it.

04

Support

Optional monthly care plans keep your site updated and secure — help when you need it, on hosting you own.

Questions, answered.

FAQ
How much does a website cost?

Every project is quoted to scope — a simple marketing site costs far less than a custom web app. Tell me what you need and you'll get a clear, fixed price up front, with no surprise add-ons.

How long does it take to build a website?

Most small-business sites take two to four weeks from kickoff to launch, depending on page count and content. Larger builds and web apps take longer — you'll have a realistic timeline before we start.

Do you work with clients outside New Jersey?

Yes. I'm based in New Jersey but work with clients anywhere, fully remote. Most of the process happens over email, calls, and screen-shares.

Can you redesign or fix my existing website?

Absolutely. A lot of my work is rescuing slow, dated, or broken sites — redesigns, speed fixes, migrations, and taking over sites someone else built.

Do you build custom sites or use WordPress?

Both. I hand-code custom sites when you want something fast and one-of-a-kind, and I build clean, manageable WordPress sites when you need to edit content yourself — whichever fits your goals and budget.

Why hire a developer instead of using Wix or Squarespace?

Site builders are fine for a quick start, but they lock you into templates, heavier code, and monthly fees. A hand-coded site is faster, fully custom, easier to rank on Google, and truly yours — usually the better long-term investment for a growing business.

Do you host my website?

No — your site lives on hosting in your own name, so you fully own it and your domain, with no lock-in. I'll recommend reliable hosting, set it up, and deploy everything for you as part of the build.

Do you offer ongoing maintenance and support?

Yes — through optional monthly care plans covering updates, backups, security, and site checks, so your site stays fast and secure long after launch. Prefer to keep it simple? Bring me in for one-off fixes whenever you need them — your hosting and domain always stay in your name.

Contact

Let's build something reliable.

New website, a rescue on an existing one, white-label overflow for agencies, or a long-term partner for the site you already have — tell me about it. I usually reply within one business day.

or email contact@yitzyp.com

Your details are only used to reply to you — never shared or sold. Privacy.